Born in a mid-American town to Indian parents, I grew up between cultures and settled on the non-traditional path of studying English literature and journalism.
I spent the first four years of my journalistic career in London, where I worked at Telegraph Media Group in a number of roles. As Head of SEO, I was responsible for implementing the Telegraph’s SEO strategy and managing two SEO executives, and wrote for the website on a variety of topics. Prior to this I was Digital Optimisation Manager, tasked with making sure the Telegraph website met editorial and commercial online targets. I also managed our multivariant testing and work closely with different sections of the site to improve performance. I first joined the Telegraph in 2010 as an SEO Executive.
After moving to New York City in 2013, I served as the Telegraph’s US Audience Editor, focusing on growing our American readership through our international and domestic news coverage.
In 2014, I joined Dow Jones, the parent company of the Wall Street Journal, MarketWatch, Barron’s, Factiva, and a number of other publications. As an Audience Development Manager at the Wall Street Journal, I worked with editors to bring data to the heart of the newsroom, driving improvements to our daily editorial processes and developing real-time data tools to make information actionable.
I then had the opportunity to lead the Analytics team at Dow Jones, a group of five analysts who provided critical insight to the entire family of Dow Jones products. During that time, I received the Dow Jones One Award, recognizing employees who have led the way in understanding and retaining Dow Jones customers.
I moved to the San Francisco Bay Area in 2015, switching roles in the process to lead audience development for MarketWatch. In the last year and a half, I’ve worked with our newsroom to identify short- and long-term growth opportunities, and collaborated closely with our product team to make wide-ranging improvements to our website and user experience.
In January of 2017, I took on a new role as Director of Audience Development at WIRED Magazine in San Francisco.
As when I started this journey through 21st century publishing, editorial common sense, data analysis and user research are at the heart of everything I do.
I received my masters in International Journalism from City University London in 2010. I graduated in 2009 from Washington University in St. Louis, where as an undergraduate I studied English, writing, and music, and served as Associate Editor for my university newspaper, Student Life.