Experience: London | USA | India
Skills and Expertise
Education

Experience

Head of Audience Development
MarketWatch, part of Dow Jones
July 2015 – present | San Francisco, CA

  • Lead traffic and audience growth efforts for a site with 20 million unique visitors per month
  • Work with newsroom to identify short- and long-term growth opportunities, focusing on both new and returning users

  • Collaborate with product, technology and business development to develop site changes, newsletter improvements, personalized offerings

Head of Analytics
Dow Jones
September 2014 – June 2015 | New York, NY

  • Recipient of the Dow Jones One Award, recognizing employees who have led the way in understanding and retaining Dow Jones customers
  • Delivered insight and analysis for all Dow Jones products, including the Wall Street Journal, MarketWatch, Barron’s, Financial News and Factiva

  • Project lead for developing real-time audience development tools, combining disparate data sources in novel ways
  • Supervised a team of five analysts, handling 60+ requests per week
  • Collaborated with every major business unit, including the newsroom, product, technology, finance, circulation, ad sales, business development and more

Audience Development Manager
The Wall Street Journal, part of Dow Jones
January – September 2014 | New York, NY

  • Worked with Wall Street Journal editors to bring data to the heart of the newsroom
  • Provided improved reporting, insight and analysis, highlighting successes and areas of improvement throughout the day
  • Worked with tech teams to improve real-time data tools and make information actionable

  • Supervised a team of five analysts, handling 60+ requests per week
  • Collaborated with every major business unit, including the newsroom, product, technology, finance, circulation, ad sales, business development and more

US Audience Editor
Telegraph Media Group
July – December 2013 | New York, NY

  • In charge of building The Telegraph’s US readership and subscriber base
  • Commissioned and edited news, features and opinion pieces based on US search trends and in-depth traffic analysis

  • Tested technical improvements, including geotargeting and custom recommendations

SEO Consultant
The Hindu
February 2012 | Chennai, India

Freelance Journalist and Web Designer
January 2012 – present | Columbia, MO and Bangalore, India

Head of SEO
Telegraph Media Group
October – December 2012 | London, United Kingdom

  • Promoted to head of the Telegraph’s SEO team
  • Ensure technical SEO requirements are met on current and new developments
  • Define and implement editorial and commercial SEO strategy

  • Manage two SEO executives
  • Also a contributor to the Telegraph website, writing about politics, culture and technology

Digital Optimisation Manager
Telegraph Media Group
May – October 2012 | London

  • Set the content strategy for individual sections of the site to ensure editorial and commercial needs are met. Work personally with stakeholders from the initial auditing process through to implementation.
  • Work directly with sections to improve SEO, publishing quality and performance.

  • Assist in training journalists and editors on SEO and web publishing.
  • Manage MVT projects for the Telegraph for all editorial and commercial teams.
  • Manage placement of commercial elements across Telegraph.co.uk and ensure campaigns are successfully delivered.

Guest Lecturer
Creative and Social Technologies Programme, Goldsmiths College
February 2012 | London

  • Taught lecture and workshop on SEO and content strategy to students at CAST’s MA Digital Journalism course.

SEO Executive
Telegraph Media Group
August 2010 – May 2012 | London

  • Provided advice on SEO and trending topics, edited online content, and monitored search performance for all editorial pieces appearing on the Telegraph website.

  • Presented SEO and publishing advice at thrice-daily conferences with senior editors.
  • Improved SEO and user experience for commercial ventures relating to fashion, financial services, ticket sales and skiing.

Founding Editor and Webmaster
The First Pint
November 2009 – December 2011 | London

  • Co-founder of a website providing insight and advice to international students living in London, currently receiving 5000 visits per month on a minimal-cost budget.
  • Supervised web design, content management, and search engine optimisation and tracked site progress using Google Analytics.

  • Wrote and sub-edited original pieces and produced podcasts.
  • Promoted the site using events and social media.

Intern
BBC World Service
June 2010 | London

  • Assisted with daily production, pitched ideas, researched stories, conducted interviews, and briefed presenters.

Webmaster
International Perspectives
June 2010 | London

  • Designed and updated the website for International Perspectives, a radio program created by MA Broadcast students at City University.

Deputy Editor of Data Visualization
The Alarm
May – June 2010 | London

  • Supervised data visualisation using interactive maps and audio slideshows for The Alarm, a website focused on crime in London created by students at City University.

Production Chief
Moxie Magazine
May 2010 | London

  • Supervised design and production and performed final visual and text edits for Moxie, a magazine about young up-and-comers created by students at City University London.

Contributing Writer
Periscope Post
January 2010 | London

  • Wrote 3-4 daily articles summarising the major news stories of the day for the Periscope Post, an online start-up dedicated to providing a spectrum of the mainstream and digital media’s coverage of daily news.

Blogger
Planetwize.com
June – September 2009 | Columbia, Missouri, USA

  • Wrote short articles on topics ranging from social entrepreneurship to environmental advocacy.

Editorial Intern
DÉCOR Magazine and Art Business News
January – May 2009 | St Louis, Missouri

  • Performed preliminary and final edits on freelance pieces, compiled images and descriptions for product and image galleries, and wrote short features.

Intern for LeaderShape, Marketing and Outreach
Office of Student Activities
June 2008 – May 2009 | St Louis, Missouri

  • Organized events for alums of the Washington University’s LeaderShape Institute, dedicated to driving positive student impact in the wider world.
  • Publicised events and recruited participants for the Office of Student Activities. Designed logos and publicity materials.

Associate Editor
Student Life
April 2008 – April 2009 | St Louis, Missouri

  • Served as Associate Editor for Student Life, Washington University’s independent student newspaper with a circulation of 5000.
  • Performed final edits on 8-16 pages of articles and design.
  • Uploaded all online content to www.studlife.com using College Publisher/Polopoly.

  • Served on the Editorial Board and contributed to staff editorials/leaders.
  • Coordinated breaking news reporting and sent campus-wide news emails for major events.
  • Fulfilled all roles and duties of Editor in Chief when needed.

Previously held positions:

  • Copy Chief, January – December 2007
  • Special Features Editor, August – December 2007
  • Copy Editor, September 2006 – December 2006
  • Features Writer, October 2005 – April 2008

Skills and Expertise

Web: SEO, Content Strategy, HTML and CSS, Escenic, WordPress, Polopoly
Analytics: Google Analytics, WebTrends, multivariant testing
Writing: Features, Profiles, Analysis, Investigations
Editing: Adobe Audition, Audacity, Soundslides, Final Cut Pro, Microsoft Suite, Copy Editing, AP Style
Design: Adobe InDesign, Photoshop, QuarkXPress

 

Education

City University London
MA, International Journalism
2009 – 2010
Master’s Thesis on medical tourism in Bangalore, India

Washington University in St. Louis
BA, English, Writing, Music
2005 – 2009
Honors: Magna Cum Laude
Activities and Societies: American Copy Editors Society, Dean’s List, Campus Interview Team, LeaderShape, Orientation Ambassadors, Leadership Advisory Board, Diwali, Carnaval, Mariachi Cuicacalli, KWUR Orchestra of the Air, teaching assistant at the Washington University Nursery School, and counselor at Camp Quality of Central Missouri, a camp for children with cancer

University College London
Study Abroad, English
2008 – 2008